AI in Action:
Building Your AI-Powered
Brand-to-Market Engine
About
Schedule
Panelists
Artificial intelligence is transforming the way organizations research, analyze information, develop content, and make decisions. But knowing AI exists isn’t the same as knowing how to use it effectively.
This immersive Pitt Business workshop moves beyond AI hype to practical application. Through expert instruction, live demonstrations, and collaborative exercises, you will learn how to use AI to solve real business challenges and build reusable workflows that improve productivity and decision-making.
Working in a ready-made browser environment with mock business data, you will gain hands-on experience without worrying about software installation or technical setup. By the end of the workshop, you will build a working Brand-to-Market Co-pilot and leave with practical AI workflows you can immediately adapt to your own organization.
Register today and discover how AI can help you work smarter—not just faster.
Choose the Format That’s Right for You
Join us in person or online for the same interactive, hands-on learning experience.
Friday, October 30, 2026
8:00 a.m.–3:45 p.m. (ET)
Learn alongside Pitt Business faculty and AI experts through live demonstrations, interactive sessions, collaborative exercises, and hands-on problem solving—whether you join us on campus or virtually.
Register for the Workshop →
Is This Workshop Right for You?
If you’ve ever thought…
- I have research but struggle to turn it into strategy.
- I know AI can generate content, but I want it to improve my thinking—not replace it.
- My organization wants to use AI, but I’m looking for practical applications rather than hype.
- We’re spending too much time recreating work that could become repeatable.
- I need to make faster marketing decisions without sacrificing quality or credibility.
- I want to leave with a working solution—not just another list of prompts.
You’re in the right place.
This workshop is designed to help professionals move from AI experimentation to practical implementation.
What You Will Learn
Throughout the workshop, you’ll discover how AI can support every stage of the decision-making process—from research and analysis to messaging, content creation, and automation.
You’ll learn how to:
- Understand the fundamentals of Large Language Models (LLMs) and AI automation.
- Use AI to support research, analysis, decision-making, and content development.
- Explore practical AI tools through live demonstrations.
- Build reusable workflows for audience research, positioning, messaging, and AI-ready content.
- Develop a working Brand-to-Market Co-pilot with your team.
- Apply repeatable AI workflows to future business challenges.
What Makes This Workshop Different?
This isn’t another AI presentation.
It’s a hands-on experience that moves from AI fundamentals to practical application.
Throughout the day, Pitt Business faculty and industry experts will demonstrate AI in action while participants work collaboratively to build reusable AI components for:
- Audience research
- Positioning and messaging
- AI-ready content
- Repeatable business workflows
These components are then combined into a functioning Brand-to-Market Co-pilot, giving participants both a practical AI tool and a portfolio of workflows they can continue using long after the workshop ends.
Who Should Attend?
This workshop is ideal for:
- Business leaders
- Managers and directors
- Operations professionals
- Marketing and communications professionals
- Analysts
- Researchers
- Faculty and staff
- Professionals looking to integrate AI into everyday business processes
No programming experience is required.
Workshop Agenda
| TIME | SESSION | FACILITATOR | SKILL IT UNLOCKS |
|---|---|---|---|
| 8:00–9:00 a.m. | Finding the Edge: Where AI Works and Where It Breaks | Akshaya Murthy | The skill concept, plus a live reconciliation skill built from scratch on the real stack |
| 9:00–9:30 a.m. | From Assistant to Agent: When to Let AI Act | Hongjun Ye | When a skill should act vs. assist; how to turn skills agentic |
| 9:30–10:30 a.m. | Know Who You're Talking To: Audience Research with Synthetic Personas | Elena Rokou | Audience-Research Skill Co-pilot Step 1 |
| 10:30–10:50 a.m. | BREAK | — | — |
| 10:50–11:50 a.m. | Pressure-Test the Message: Simulation Before You Ship | TBD | Positioning & Messaging Skill Co-pilot Step 2 |
| 11:50 a.m.–12:50 p.m. | Writing for Machines: Getting Found in AI Search | Amy Mrazek | AEO/GEO Content Skill Co-pilot Step 3 |
| 12:50–1:45 p.m. | WORKING LUNCH: Choose Your Case, Collect Your Scaffold | — | Teams select case; co-pilot scaffold handed out |
| 1:45–3:05 p.m. | Build It: Assembling Your Brand-to-Market Co-pilot | All Facilitators | All three skills assembled into a working co-pilot |
| 3:05–3:15 p.m. | RESET | — | — |
| 3:15–3:45 p.m. | Show It: Team Demos | Teams | Working co-pilots presented to the room |
| 3:45–4:00 p.m. | Putting It All Together: What You're Taking Home |
All Facilitators | Consolidation and next steps |
Distinguished Speakers
Hongjun Ye — AI Agents and Custom Solutions
Clinical Assistant Professor of Marketing
University of Pittsburgh School of Business
Turn AI Knowledge Into Action
AI is no longer just something to understand. It is something to use, apply, and build with.
Join us for a practical, hands-on workshop designed to help you move from AI awareness to AI action.
Register today to build your AI skills — and leave with something you can use.