Artificial intelligence is transforming the way organizations research, analyze information, develop content, and make decisions. But knowing AI exists isn’t the same as knowing how to use it effectively.

This immersive Pitt Business workshop moves beyond AI hype to practical application. Through expert instruction, live demonstrations, and collaborative exercises, you will learn how to use AI to solve real business challenges and build reusable workflows that improve productivity and decision-making.

Is This Workshop Right for You?

If you’ve ever thought…

• I have research but struggle to turn it into strategy.
• I know AI can generate content, but I want it to improve my thinking—not replace it.
• My organization wants to use AI, but I’m looking for practical applications rather than hype.
• We’re spending too much time recreating work that could become repeatable.
• I need to make faster marketing decisions without sacrificing quality or credibility.
• I want to leave with a working solution—not just another list of prompts.

You’re in the right place.

This workshop is designed to help professionals move from AI experimentation to practical implementation.

Choose the Format That’s Right for You

Join us in person or online for the same interactive, hands-on learning experience.

Friday, October 30, 2026

8:00 a.m.–4:00 p.m. (ET)

Learn alongside Pitt Business faculty and AI experts through live demonstrations, interactive sessions, collaborative exercises, and hands-on problem solving—whether you join us on campus or virtually.

Register for the Workshop →

Build Skills That Work Together

Each morning session unlocks a reusable skill—and each skill feeds directly into the next. A single sponsor case runs through all three steps, so you can see how the work connects from research to messaging to AI discovery.

Step 1: Audience Research

Develop synthetic personas that give you a clearer picture of your audience and provide the foundation for testing ideas.

Step 2: Positioning & Messaging

Test positioning and messaging against those personas to identify what resonates and refine what moves forward.

Step 3: AEO/GEO Content

Take the strongest messaging and turn it into content designed to be discovered and understood in AI-powered search.

Put It All Together

In the afternoon, you’ll combine all three skills into a Brand-to-Market Co-pilot tailored to your own organization.

What You Will Leave With

• A working Brand-to-Market Co-pilot
• Three standalone, reusable skills you can use independently
• A fully worked example to reference and compare against
• A clear understanding of how each step hands off to the next

Register today and discover how AI can help you work smarter—not just faster.

What You Will Learn

Throughout the workshop, you’ll discover how AI can support every stage of the decision-making process—from research and analysis to messaging, content creation, and automation.

You’ll learn how to:

• Understand the fundamentals of Large Language Models (LLMs) and AI automation.
• Use AI to support research, analysis, decision-making, and content development.
• Explore practical AI tools through live demonstrations.
• Build reusable workflows for audience research, positioning, messaging, and AI-ready content.
• Develop a working  Brand-to-Market Co-pilot with your team.
• Apply repeatable AI workflows to future business challenges.

What Makes This Workshop Different?

This isn’t another AI presentation.

It’s a hands-on experience that moves from AI fundamentals to practical application.

Throughout the day, Pitt Business faculty and industry experts will demonstrate AI in action while participants work collaboratively to build reusable AI components for:

• Audience research
• Positioning and messaging
• AI-ready content
• Repeatable business workflows

These components are then combined into a functioning  Brand-to-Market Co-pilot, giving participants both a practical AI tool and a portfolio of workflows they can continue using long after the workshop ends.

Who Should Attend?

This workshop is ideal for:

• Business leaders
• Managers and directors
• Operations professionals
• Marketing and communications professionals
• Analysts
• Researchers
• Faculty and staff
• Professionals looking to integrate AI into everyday business processes

No programming experience is required.

Workshop Agenda

Akshaya Murthy — AI Fundamentals